American Airlines launches dwelling wine delivery support

American Airways (AA) is launching a new wine shipping and delivery support that will ship beverages served on board its planes and in its airport lounges to customers’ houses.

The new assistance, known as Flagship Cellars at-dwelling, will enable shoppers over the age of 21 to choose from one particular-off “curated collections” of wines, make their very own variety or order a  $99.99 (£73.20) regular monthly subscription of a few “prestigious wines”.

The wines will be selected by “an award-successful grasp sommelier completely for American” from its Flagship selection, claims the airline.

The airline will also give members of their AAdvantage loyalty program two miles for every greenback spent on the wine orders, excluding any taxes, transport and fees.

The wines in the Flagship Cellars collection are all those usually served to enterprise and very first class passengers on AA’s planes and in airport lounges.

Quite a few are currently getting marketed at underneath marketplace value, most likely due to the fact they are surplus to prerequisites.

As a consequence of the coronavirus pandemic, numerous US airlines stopped drinks provider on flights. Coupled with the downturn in aviation, airways now obtain them selves with a surfeit of wines and other drinks.

AA says that the subscription support may only be for a restricted time even though shares very last.

The provider is not the only airline to promote other products all through the pandemic.

Australian airline Qantas permitted aviation fans to select up a slice of nostalgia by promoting off drinks carts from its quickly-to-be retired Boeing 747 aircraft.

The Australian flag carrier set 1,000 galley trolleys, completely stocked with champagne, red and white wine from Oz, Tim Tams, pyjamas and a very first-course blanket, up for sale on 24 September.

They all marketed out in just a number of several hours, generating around $1m (£785,000).