Home decor mag Domino marketed again as fate of print edition in doubt

Domino, as soon as a crimson-scorching Conde Nast magazine, has been sold for the second time in three several years — and the fate of the print version is up in the air.

The beloved title, focused on dwelling decorating guidelines, has been bought to private equity firm North Fairness.

“We’re ecstatic to eventually welcome them to our family members,” mentioned Andrew Perlman, Taking care of Companion of North Equity, which last calendar year purchased the handyman unique Bobvila.com. “Domino is a phenomenal addition to our portfolio, and much better positions North equally in interior layout as nicely as the broader dwelling and Diy landscape.”

Though the Domino internet site and podcasts will proceed, the new entrepreneurs say they have nonetheless to determine how to carry on with the print edition.

“Having only just acquired Domino, we have not created any decisions on the print product,” stated a spokeswoman. “We will carry out the same thorough and considerate assessment we do with all of our manufacturers that have print goods in purchase to decide the ideal way ahead.”

Jessica Romm Perez, Domino’s editor-in-main for the past five many years irrespective of two ownership adjustments, reported she will remain in her job beneath the new homeowners.

The journal experienced been a month-to-month with a 1 million circulation foundation at Conde Nast when it folded in 2009 during the Good Recession. Considering the fact that its 2013 relaunch, it’s been published as a quarterly with a high single-duplicate rate offered largely on newsstands.

Domino magazine cover
Even though the Domino website and podcasts will continue, the new owners say they have still to identify how to move forward with the print edition.

Terms had been not disclosed but North Equity has been on an acquisition spree of late. The company just lately acquired some major US titles from Swedish publisher Bonnier, which include Out of doors Life, Discipline & Stream, Well-known Science and foodie title Savuer. North Fairness also owns War Zone and Undertaking & Purpose, aiming at military admirers.

When Domino was revived immediately after a four-yr hiatus in 2013, it is a few tech business people entrepreneurs had hoped to transform the shelter mag into a motor vehicle for e-commerce. But as one particular insider pointed out, “editors are not consumers,” and the e-commerce system under no circumstances took off.

It was bought to Multiply Media in 2018, the corporation previously identified as Solutions.com, which was emerging from personal bankruptcy and attempting to broaden its portfolio with market products and solutions in the electronic area. Multiply also housed Fashionbeans and the wellness web-site HealthyWay. But the firm was harm by the modify in Facebook’s algorithm afterwards that year, which resulted in digital website traffic plunging and layoffs.

The new homeowners hope to grow the fortunes of the title, which continue to has a huge admirer base of home layout aficionados, which includes by pushing electronic affinity marketing systems.

Most of the staff members is anticipated to continue being under the new possession, like Standard Manager Tracy Cho, who will oversee company and editorial at Domino and Saveur. Reporting to Cho will be Domino’s Chief Resourceful Officer Kate Berry and EIC Romm Perez.